The most remarkable thing happening in music is how AI makes it easier than ever for anyone to create amazing songs and beats. Thanks to innovative platforms like Suno, Udio, and ElevenLabs, even rookies with no prior experience can produce professional-sounding tracks with just a few clicks. Recently, when hip-hop heavyweights Drake and Kendrick Lamar engaged in a highly publicized beef, producer Metro Boomin responded to Drake with a beat he had sampled from a song created by the AI music tool Udio. The fact that the beat by Metro Boomin went viral is only wise if we look at different groups that will benefit the most from this tech.
Entry-Level Musicians
Traditionally, developing a well-rounded understanding of music concepts like rhythm, melody, harmony, and song structure could take a decade or more of practice. However, newer AI-powered music platforms have significantly lowered these barriers to entry for beginners.
Tools like Suno, Udio, and ElevenLabs now offer features that guide entry-level musicians through the music creation process. Their algorithms can generate basic instrumental tracks as a starting point. In some cases, the tools will even compose full melodies and chord progressions automatically based on a few lyrics or stylistic parameters provided by the user.
In addition to generating melodies plus harmonies, Suno, Udio, and ElevenLabs can craft intricate drum patterns and basslines. This new technology helps fill an artist’s knowledge gaps, acting as a partner or helper to the artist. Suno, Udio, and ElevenLabs also incorporate intuitive interfaces and user-friendly controls with visualizations and tutorials. This makes them highly accessible to individuals with little to no prior experience in music technology – who might otherwise feel overwhelmed.
Marketers Using Music in Ads
Music is crucial for capturing audiences’ attention and evoking emotions. However, securing the rights to use popular or well-known tracks can be a costly and complex endeavor involving negotiations with music publishers. For a global brand, these licensing fees alone could exceed thousands of dollars per year. This is where Suno, Udio, and Elevenslab present a solution for marketers and ad agencies operating with strict budgets.
With AI-powered music creation tools, marketers can now commission custom-tailored musical compositions that perfectly align with the tone, message, and target audience of their advertising campaigns. Moreover, the tech in Suno, Udio, and Elevenslab eliminates the need for lengthy and expensive negotiations with music publishers plus rights holders. The compositions generated are original works, so marketers avoid restrictions on use, remixing, or customization.
This system streamlines the production process and allows creative teams to experiment with different musical elements until they achieve the desired emotional impact. They can rapidly iterate on compositions to resonate with audiences. With AI, every brand has the ability to craft an identity-defining sonic signature within their budgets.
Casinos
There is nothing more crucial than sound when engaging with casinos. Environmental soundscapes set the scene while stingers, jingles, and effects captivate players. However, developing these audio frameworks has traditionally involved extensive trial and error. Skilled sound designers usually dedicate countless hours to crafting nuanced soundboards with various cues to optimize player engagement and excitement levels.
Moreover, the jingle of a jackpot win and the suspenseful buildup of high-stakes games contribute immensely to the general atmosphere of slots or any casino game. Crafting these intricate soundscapes has been the domain of veteran sound engineers and producers who have mastered synthesizing authentic tones and realistic textures, and the truth is, it’s an expensive endeavor.
With the advent of specialized AI music tools, the workflows for creating sounds in casinos are changing. This tech brings many advantages, especially for top online casinos with a wide selection of titles, as it will significantly reduce costs associated with the creation of sound for casino machines, both online and land-based. Another advantage is that it will lead to better personalization of sound effects, as casinos can create original sounds rather than copy their competitors.
Video Game Creators
Music plays an important role for video game players by setting the mood during quests along with enhancing intensity during climactic sequences. However, developing dynamically adaptive sounds for video games has been challenging, as music needs to respond to random in-game events in real-time. Suno, Udio, and Elevenslab’s music generation tools aim to simplify this process.
These music tools give game developers powerful yet accessible AI music generation capabilities. By utilizing these AI composition tools, developers can automatically generate thousands of unique musical options tailored to the gameplay in real-time. They can select melodies, harmonies, and tones that seamlessly align with the aesthetic vision and respond dynamically to in-game events and player progress.
This level of procedural, seamless integration of music was previously difficult to achieve without extensive time and resources. However, with Suno, Udio, and ElevenLabs, developers can test numerous score iterations and refine the music to perfectly match the gameplay – all during early development phases.
