Anticipated growth in the demand for PIM solutions in the forthcoming years is propelled by the necessity for businesses to furnish accurate and timely product information across diverse channels, encompassing eCommerce platforms, mobile applications, social media networks, and online marketplaces.
According to Coherent Market Insight, robust expansion in the product information management software (PIM) market is foreseen in North America and the Asia Pacific region, driven by the surge in internet and smartphone penetration rates and the rapid evolution of the e-commerce sector.
BetterCommerce PIM provides a centralized platform for e-commerce retailers that ensures consistent and accurate product information across multiple sales channels, enhancing the product experience and customer satisfaction.
Factors to Consider Before Choosing a PIM System
Before investing in a PIM system, here are some questions you must ask yourself. This will help you understand better if you need it.
- Does the PIM have a Rule Engine?
Integrating a rule engine within a PIM solution is vital for automating various tasks such as data validation, consistency checks, workflow initiations, and dynamic data transformations.
Whether enforcing pre-established rules or customizing your own, this feature streamlines operations minimizes errors, and elevates the overall efficiency of PIM, thus rendering it indispensable for overseeing top-tier product data and refining operational workflows.
- Does the PIM have an in-built DAM?
There are many PIM solutions that come with built-in DAM features, allowing businesses to manage all their digital assets, such as images, videos, and other media files, in a single platform.
- Can I Create Validation Rules in my PIM?
A PIM solution allows businesses to create validation rules to ensure data quality and consistency. This helps retailers define rules for mandatory fields, data formats, character limits, and many more to validate and enforce data integrity.
- Is it possible to create different descriptions for different marketplaces?
Yes, PIM helps retailers to create different descriptions for multiple marketplaces and sales channels. This enables retailers to adapt product information to specific requirements and audiences of each marketplace.
- Does PIM have workflow management?
The PIM solution offers workflow management features that help retailers define and automate approval processes for product information updates. It ensures that all changes made go through the appropriate review and approval steps before they are published online.
Why Choose BetterCommerce PIM?
When it comes to retail business, things move faster. Data plays a crucial role between brands and customers. To know your customers well and understand their shopping behavior, it’s important to handle and use this information correctly.
Here’s how PIM acts as a game-changer for retailers:
Out-of-the-Box Features
BetterCommerce PIM provides out-of-the-box features that help retailers to manage and showcase their products online.
Some of the top features, such as catalog creation, unlimited attribute groups, image optimization and libraries, product bundles, and product completeness, help retailers to optimize their product information efficiently.
With BetterCommerce PIM, there is no need for third-party integration, which helps reduce the TCO and other costs associated with different tools.
In-Built DAM
One of the best things about BetterCommerce PIM is that it comes with in-built DAM. This helps retailers manage all their digital assets, centralize them into one place, and streamline their workflows.
Dynamic Price List
BetterCommerce PIM introduces the game-changing feature of Dynamic Price Lists. Say goodbye to static pricing constraints! With Dynamic Price Lists, retailers’ pricing strategies can adapt in real time, reflecting market fluctuations, seasonal trends, and customer preferences. Seamlessly integrate pricing data across their product catalog, empowering them to optimize margins, drive sales, and stay ahead in the competitive market.
Localization
With BetterCommerce PIM’s localization feature, reaching global markets has never been easier.
Seamlessly adapt product information to resonate with diverse audiences across regions, languages, and cultures. From translating product descriptions and specifications to tailoring marketing materials and pricing strategies, their localization tool empowers retailers to deliver personalized experiences that connect with customers locally.
Multichannel Syndication
Whether it’s e-commerce marketplaces, social media channels, or retail partners, BetterCommerce’s robust syndication tool ensures product information stays consistent and up-to-date across every touchpoint. Say goodbye to manual updates and hello to streamlined operations. Expand your brand’s visibility, drive engagement, and boost sales with BetterCommerce PIM’s Multichannel Syndication.
Product Enrichment
BetterCommerce PIM offers an intuitive platform for enriching product data, ensuring that their product information is comprehensive, accurate, and engaging.
With customizable attributes and rich media support, retailers can enhance product descriptions, specifications, images, and videos to provide customers with a compelling shopping experience. Streamline the process of enriching product data with collaborative workflows, allowing teams to efficiently collaborate, review, and approve changes before publication.
Workflow and Validation
With BetterCommerce PIM’s workflow and validation capabilities, retailers can streamline operations, reduce errors, and ensure that only high-quality product data goes live, enhancing customer trust and satisfaction.
Define customizable workflows to automate the review and approval process, ensuring product updates adhere to your company’s standards and compliance requirements. Set up validation rules to flag inconsistencies, errors, or missing information, empowering your team to maintain data integrity and accuracy.
End Note
PIM is a game-changer tool for retailers. With its ability to streamline product data management, enhance customer experiences, and drive personalized marketing efforts, PIM empowers retailers to stay competitive and thrive in today’s competitive retail market. Implementing BetterCommerce PIM can improve efficiency, increased sales, and greater customer satisfaction, making it an indispensable tool for retailers looking to scale and succeed in the digital era.
