Today, Canadian rock and roll band The Damn Truth have officially released their ground-breaking music video for their current single “This Is Who We Are Now.” The song is taken from the band’s critically acclaimed Bob Rock-produced album “Now or Nowhere” which is available from www.thedamntruth.com and now streaming on Spotify.
The gravity-defying video utilises state-of-the-art technology that sees the band performing the single upside down in a 360 degree rotating custom-built room. Watch the video below!
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“I don’t know remember how the director said it,” says the TDT’s drummer Dave Traina, “but he just basically said, “Guys, how comfortable are you performing upside down?”
“They built an 8 x 10 circus ride just for us,” commented TDT’s bassist PY Letellier. “We call it “The Damn Truth cube.”
The visually compelling video was created by I/O Studio, and you can get an insight into how it was made by accessing the behind-the-scenes footage about the making of the video.
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“All members of the band were injured in the making of this video,” says TDT’s lead singer Lee-La Baum… “and they loved every minute of it.”
On Wednesday June 9, 2021 at 8pm ET (1am UK) the band perform a virtual album livestream concert. Tickets are available now.
Header image by Martin Brisson
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