Many things changed significantly during the pandemic. The landscape of social media platforms was no exception, TikTok led the way with short form video content forcing rival apps to adapt to compete in this environment. Instagram the world of glamor, one of the leading apps popular with celebrities and influencers, introduced Instagram Reels to compete with TikTok. Instagram Reels are short form video content with length of up to max 90 seconds, reels feature is an upgrade on the story feature having more editing choices like VR and combination of multiple videos with seamless transitions.
In today’s world people’s attention spans are becoming shorter and shorter to gain their attention and engage with them, it is important for creators to make reels. Reels are a great way to connect with the audience to showcase your talent, share your thoughts and market your business in an entertaining way. If you are wondering how reels can help you gain followers and grow your profile then don’t worry because in this blog, we will share in detail how you can use reels to gain followers. So, let’s get started;
How Instagram Reels Can Help You Gain Followers
1.    Make your Videos Short and Sweet
There is no issue in making long length reels but it is in your favor to keep the reel length short and sweet given peoples’ short attention span. Short reels are easily consumable and offer higher reply value. People are more likely to share your reel with their friends if its shorter in length. Optimum reel length should be between 15 to 30 seconds.
2.    Showcase Creativity in Short Format
Just because a reel is short from video content does not mean you should limit yourself creatively. Utilize a combination of sound, text, music and VR (Virtual Reality) to make your reel stand out among others. Use multiple characters and backgrounds to deliver engaging content. Be open to experimentation and do not worry if some experiments do not lead to viral reels.
3.    Engaging Storytelling in 15-30 Seconds
Storytelling is one of the most important aspects of making reels. Many people tend to overlook it considering the short amount of time and it is easy to get caught up in aesthetics and editing but many viral reels are efficient stories told in a short span of time. You can buy likes from quality sources to make a reel go viral.
4.    Use Trending Sounds and Hashtags
Trending sounds and hashtags are like building blocks using which you can create something great by putting your own unique spin on things. Create your own sound if they go viral it would drive immense traffic to your account as many creators using that sound would be crediting you.
5.    Consistency and Regular Posting
Consistency is the key to succeed on any social media platform. Make a posting schedule so that you do not miss. Create at least one new reel every 2 days. Use Instagram stories to tease the upcoming reel to generate curiosity among fans. Build the hype if it is the part 2 of an already famous reel. When you post reels regularly it makes people invested in your content and evidently, they end up following you.
6.    Create Aesthetic and Visually Appealing Reels
Reels are a visual medium, build your own aesthetic and visual language which help deliver the essence of the reel. Sometimes people just pick up one aesthetic and milk it to death whether it matches the content of the reel or not. If your reel is about summer love, make it colorful rather than dull and dark. Aesthetics and visual appeal are the essence of Instagram itself. Remember it is all about presentation.
7.    Incorporate Humor and Entertainment
Humor is the most important element in any form of storytelling. People like to have a few laughs while watching Instagram reels and escape their dull and boring routines. Make sure that your reels are funny and entertaining, do not go for fake laughs with laugh sounds, earn it with engaging, entertaining and humorous storytelling. Do not try to copy others, people will only follow you for your unique sense of humor.
8.    Educational and How-To Reels
One of the best ways to deliver traffic to your account is to make educational and how-to reels for the audience providing them with interesting facts about life and nature, sharing cheat codes and shortcuts to solving problems, and time saving approach to everyday life tasks. People are invested in learning shortcuts and knowing bizarre facts.
9.    Behind-the-Scenes Glimpses
Behind the scenes glimpses of content making can be as chaotic, fun and engaging for an already established audience and may even lead to a new one. Tease behind the scenes and bloopers at the end of the reel to generate curiosity among viewers. End the reel with diverting them to account to see the behind the scenes. You can buy likes from quality sources to gain traction on your reels.
10. Quick Tips and Life Hacks
As a human, people are curious in knowing life hacks which could help in reducing effort and saving time while doing everyday tasks. Quick tips and life hack reels can be delivered in a funny and engaging way. Believe me when I say this, I have learned lifesaving quick makeup tips from Insta Reels and I made sure to follow those accounts when the hacks and tips worked.
11. Showcase Products or Services
Businesses can utilize Instagram reels to showcase their products and services to the people in an engaging and entertaining way. Platform selling jewelry can showcase a reel of a girl putting on jewelry to a trending sound with close ups at first then at last the complete look. Service providers can share peoples’ opinions and showcase before, after and in between working scenes like those rug cleaning reels.
12. Reply to Comments and Engage with Viewers
To gain followers on any platform you have to engage with them. Replying to people in the customers in the comments or engaging with people on live creates a strong bond, trust and humanizes people. People are keen to follow you when they feel you are approachable.
13. Monitor Reels Performance Using Insights
To grow and improve you can use insights in knowing which reel got more likes, views and shares, reels with which sounds and hashtag were more popular. Monitoring performance helps in improving the quality of your content.
14. End Reels with Clear CTAs
It is important to end a reel with an action call, people are more inclined to do what you tell them once you have thoroughly entertained and informed them. So always end with, follow me for more amazing stuff!!
FAQ’s
Q: Why are Instagram reels good for growth?
A: Instagram reels are a great way to capture the attention of a large number of people in a short span of time making it crucial for growth on the platform.
Q: How many followers can you gain from reels?
A: Reels are a great way to drive traffic to a user’s profile, a creator consistently posting one reel per day for a month reported 2800 gain in followers. Consistent posting is the key to success here.
Q: Do hashtags boost reels?
A: Right hashtags do tend to boost reel who may know you might be trending worldwide.
Q: Do reels attract followers?
A: From a personal experience it would definitely say yes. I have followed people who post consistently and whose content I like.
Q: What is the best time to post a reel on Instagram?
A: The best time to post reels is between 9 AM and 12 PM from Monday to Thursday.
Concluding Remarks
To sum up, Instagram reels are a great tool to deliver traffic towards your account. To gain more followers solely based on generating reel content you must post consistently, keep the length of your reels short and sweet, with sharp focus on storytelling, make or pick an aesthetic suitable with the content of the video. You can utilize editing tools, viral sounds and music to create a viral reel. Reels can be used to showcase goods and services. To gain followers, make reels sharing quick tips, hacks, behind the scenes and bloopers. Remember consistent posting of humorous, engaging and entertaining reel content results in followers. So, good luck and thanks for reading!
