The popularity of cryptocurrency does not seem to diminish even after the decline in value of some tokens in the middle of 2022. The main reason for such a steady hold among modern trends is the wide usage of Bitcoin in various spheres of life. One of the most common crypto-related sectors in recent years has become the iGaming industry.
Online casinos on Blockchain technology allowed players to spend their tokens for entertainment in incredibly favourable conditions. New operators also began appearing since Bitcoin casino solutions are straightforward to elaborate on.
So, let us analyse the setup process of a BTC casino and its uniqueness in 2022.
Environment Preparation
The very first step to building a profitable gambling brand is creating its site. This is the main entry point for players and the integration field for all software pieces. According to the modern standards of the casino sphere, it is highly suggested to make the website minimalistic, with no overly bright colours, but with an appealing design.
Apart from the embellishment that should correspond to the preferences of the target audience, an operator must ensure the logical structure of the site as well as the speed of loading. Other than the web portal, a casino brand would benefit from the application and a mobile platform. A lot of gamblers prefer playing from their smartphones, so this demand is advantageous when satisfied.
Software Integration
While the platform elaboration for a Bitcoin casino differs little from a typical gambling environment, the programming support is what makes this project unique. All games must accept crypto as a payment method, and bonuses should be issued in Bitcoin or other tokens.
The market has a few notable representatives of efficient crypto software providers for these purposes:
- BGaming. The brand is one of the leaders in the creation of interactive content for casinos. The assortment of BGaming includes over two thousand titles, and a lot of them are adjusted to function within the crypto environment.
- 1Click Games. The company offers quality software development and GLI-19 certified products. Elaboration of entertainment for the needs of Bitcoin casinos makes this supplier a reliable partner for Blockchain-oriented platforms.
- Play’n Go. Gambling software from the renowned supplier is among the most recognisable in the market in 2022. More than 140 international platforms utilise its solutions, many of which work with the support of cryptocurrency.
Brand Registration
One of the key peculiarities of the Bitcoin casinos is their transactions. All funds are transferred from one e-wallet to another without any intermediaries. As a result, no official banking institutions are involved in the process. It means that the operator does not need to register his activities if only cryptocurrency is used on the gambling platform.
However, in 2022, a casino licence is more about the prestige of the site and trust from the players’ side. Besides, an operator with an official registration can combine fiat and crypto payment methods. This increases the attendance rate significantly and generates much more revenue.
Managerial Assistance
As soon as games are integrated, and the process of registration is taken care of, it is also necessary to ensure that the platform can satisfy other needs of the audience. The elaboration of an administrative part of the casino site is an integral step towards achieving a profitable gambling environment.
A Bitcoin casino will not be complete without:
- Transaction systems. The integration of different gateways (providing the official licence is present) must match the most popular means in the target region.
- Security measures. A gambling platform often deals with a lot of funds and personal data, so solid encryption must be provided to ensure users’ safety.
- Casino management system. The monitoring of punters’ behaviour and the subsequent adjustment for more pleasant gameplay boosts profitability.
Blockchain technology is a key aspect of a Bitcoin casino. Thanks to a unique data-transferring process, such a platform is reliably protected against any criminal activity. In combination with a solid anti-money-laundering system, the gambling venue becomes a completely safe place for punters to enjoy.
Advertising Planning
Finally, when the entire platform is ready for launch, an operator can begin popularising it among the target audience. Online gambling can utilise the best advertising tools available on the Web. However, in some regions, this should be done with caution and changes due to the local regulations.
In 2022, Bitcoin casinos can be promoted via:
- social media advertising;
- search engine optimisation;
- affiliate networks;
- mass e-mailing;
- content marketing;
- online media buying.
The efficiency of an advertising campaign depends on how many people it can cover. For achieving maximum reach, an operator is advised to use the maximum methods possible. This will ensure solid brand recognition and high acquisition levels.
Bonus programs should also be well-elaborated to attract and retain punters. While sign-up promotions will ensure new players join the platform, loyalty prizes will show how caring an operator is towards preserving established users.
To improve the number of visitors, it is also important to reinvest obtained profit in the development of the Bitcoin casino, especially in advertising. Typically, operators spend up to 60% of their income back on the promotion. This guarantees a stable influx of new punters and up-to-date coverage of their demands.
Elaboration with Professionals
The setup of a Bitcoin gambling project can be simplified significantly if an operator has enough experience in the sphere. In case an entrepreneur is new to the gambling industry, it is possible to resort to expert assistance.
The company Online Casino Market is a long-standing aggregator. The turnkey elaboration of gambling projects is its main occupation. The development of crypto-based platforms is performed on the highest level by a team of top-class experts.
Further information on cooperation can be obtained upon contacting the company via:
- Skype: slotsmarket
- Telegram: @spinwin
- e-mail:
