Appointment setting is such a HASSLE.
You have to research, cold call, talk to someone who probably doesn’t want to be on the phone and convince them they need to speak to you again, all just to get an appointment. Not even a sale!
Once you do get to that appointment, who knows if you will be speaking with the person in charge?
Next thing you know, you’re trying to set another appointment with someone who can actually be of service to you.
That is why you should look into outsourcing to a professional appointment setting company.
They will be able to warm up leads and set appointments for you, allowing you to spend your valuable time and energy on what you do best, selling your product!
Here are some ways an outsourced appointment setting company can benefit you.
Streamline The Process
In the short term, hiring an appointment setting company will cost money.
BUT, it will benefit you moneywise in the long run.
They will have a dedicated team in place with training and experience in generating leads who will do so more efficiently than you could if it isn’t your area of expertise.
This means you can put your time into other areas of your business.
Their team will also be more equipped to turn would be hang-ups into potential customers and assess the quality of leads, getting you appointments with people that are more likely to purchase, leading to more sales and more revenue.
An outsourced appointment setting team will also save you the time of hiring and training your own team.
Outsourcing your appointment setting can be concerning because they won’t know your business as well as you do.
But a good appointment setting company will do a ton of research to get a complete understanding of your business and product or service.
That way, they can be sure to create an appointment setting campaign and script designed to bring out the best in what you are selling.
They will also research the people and businesses they will are contacting, so they speak to those who will actually benefit from what you have to offer.
Make Appointments With Quality People
You don’t want to waste time talking to people who won’t help your business.
That is why an appointment setting company will screen people and only put you in contact with those who have the potential to become customers or clients.
They will make sure that your new lead:
- Can afford you
- Would benefit from what you have to offer
- Is looking to buy in the near future
Deal With Gatekeepers
A gatekeeper is someone whose job is to protect the person in charge or decision-maker from dealing with calls that will waste their time.
An outsourced appointment setting agency’s team has experience dealing with gatekeepers and are trained in convincing them that your call is worth the time, saving you from having to talk to gatekeepers yourself.
What To Look For
If you have decided that outsourcing to an appointment setting agency is the right thing for you, that’s great!
When looking for the right company, make sure they take the time to get to know you and your business and tailor their strategy to your product or service.
One company that promises this is Pearl Lemon Leads. They create bespoke campaigns for each of their clients.
Whoever you decide to hire, though, make sure they know generic scripts and tactics aren’t enough!