Have you been struggling with ticket sales in recent times? While the Rolling Stones might play to sold-out crowds, the same can hardly be said for up-and-coming bands. As opposed to peddling your talents on the street corner, why not use the scope of the Internet to reach a much wider audience than you ever thought possible? Let’s forget about those so-called “gurus” who promise massive ticket sales after downloading their e-book. It is instead much better to take a quick look at how you can provide your band with the proper exposure as well as why the notion of multi channel marketing cannot be ignored.
Let us first examine two situations in order to decide which one is the most attractive. Is it better to play a one-off event to a massive audience or to instead develop a loyal following over time? Any successful band realises the simple fact that the key to success is the ability to garner a fan base that stays true to their tunes over the years.
Even if you possess an incredible level of talent, this will do little good if the average listener is not aware that your band even exists. This is more relevant when speaking of niche music sectors, as they are much tougher to promote when compared to mainstream artists. So, focus less upon ticket sales and more upon brand promotion via online marketing channels.
The core issue here is that you might have little experience within the sales community. After all, the chances are high that you have been spending your time creating unique tunes. This is why a principle known as multi-channel marketing can work wonders. How does this strategy function and what are some of its main benefits?
The Fine Print: Working with an E-Commerce Provider
Multi-channel advertising simply means that you are promoting your music across numerous online portals (other than a website or a standalone blog) Social media circles, third-party ticket sales platforms and local news sites are all examples of this concept. However, the main point to appreciate is that you can manage all of these tasks through a centralised dashboard. You will therefore be able to track important metrics such as how many tickets have been sold and any feedback that customers have have provided.
This is also when a quality e-commerce provider comes into play. No one expects the average band member to learn a great deal of complicated coding during his or her spare time. E-commerce applications can work in direct conjunction with your existing web page; regardless of its design or content. Simply drag and drop specific applications in place and enjoy increased online exposure.
You will also be happy to know that it is not necessary to pay an arm and a leg in order to obtain a quality e-commerce provider. In fact, many professional firms offer a free demo so that you know exactly what is in store as well as if the system is right for your needs.