Friday, October 19, 2018
GIK Acoustics - Europe
GIK Acoustics - Europe
The Moshville Times

Motörhead ‘Röad Crew’ launch – The Porterhouse, London (25th January 2017)

Last week saw the official launch of the Motörhead Röad Crew beer at The Porterhouse in London.

Created by Camerons Brewery in collaboration with the legendary English rock band, Röad Crew “is an American pale ale packed full of hoppy citrus and blackcurrant flavours delivering a crisp, refreshing, superior taste to celebrate the spirit of the song and those who inspired it”.

Lemmy wrote “(We are) the Road Crew” as a tribute to his crew during his time as a roadie for Jimi Hendrix. He apparently took just 10 minutes to write this anthem whilst in a North London studio toilet. “I just love the life I lead, Another beer is what I need, Another gig, my ears bleed, We are the road crew”.

Special guests for the evening were the two surviving members of Motörhead; Mikkey Dee and Phil Campbell, who both played a key part in the development of the beer. It was the intention that Phil Campbell & The Bastard Sons would perform at the event but sadly due to “a couple of gremlins in the system” this didn’t go ahead. Regardless, the atmosphere was fantastic and the room was packed. My personal review of the beer is that it is a crisp, refreshing and tasty pale ale, and the bottled version (5%) tasted slightly ‘hoppier’ than the keg and cask varieties (both 4.5%). I tried them all just to be sure!

Of course this isn’t the first rock band / brewery collaboration (and I am sure it won’t be the last). Iron Maiden’s Trooper has been very successful, plus I also recently sampled the Opeth Imperial Stout, and Rammstein vodka! Dave Mustaine has released A Tout Le Monde to go with his wines, and Sabaton have an own-brand brew that’s currently only available in Sweden.

If you want to try Röad Crew for yourself, bottles (together with beer mats, tshirts, bar blades and pint glasses for the full experience) can be purchased from the Camerons Brewery shop. For more information about the beer check out the beer’s own website.

All photos by Katie Frost

Motorhead Beer: official | facebook | twitter | instagram

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