Lightning In A Bottle is a new consultation agency co-founded by Toby Jepson (Wayward Sons/Little Angels) and Rob Town (Stampede Press/Panic Cell). With its core values aimed squarely at the music and what it is to be a music maker in the modern age, this new business partnership has been set up by musicians with over 30 years experience in the industry as a support platform for musicians, to help inform, encourage, support and empower them, and to bring a real, honest approach to the problems and challenges that so many bands and music artists face everyday.
Why? It can be a bewildering and frustrating process trying to get music noticed but all too often that process is hampered by simple and easy to avoid mistakes, poor communication, not having a coherent plan, not understanding the logistics of the music industry and often spending far too little time creating the art.
It is a fact that the biggest obstacle to success often resides in the music. Without great songs, without clear direction and without purpose, all of the surrounding needs and desires such as getting an agent and manager, are simply empty promises.
How? Lightning In A Bottle provides consultation packages, that are A&R orientated but also direct one-on-one ‘roadmap’ planning, and workshops, mentoring, song-writing opportunities and production plans that can take a band from the rehearsal room to the mastering suite and social media and marketing planning for bands of all levels of ability and experience.
Co-founder Toby Jepson explains:
We believe that everything starts and ends with the music, and as such believes and trusts in the musician enough to ask: ‘Who are you?’ ‘What are you trying to say?’ ‘Why do you want to do this?’ These are fundamental questions that, once answered, can become the cornerstone to a new positive creative future. This is a people business, a human experience and every ounce of that experience should go into the creation of the art.” “Without the art being truly unique, individual, wonderful, we are nothing but emulators of others ideas. If you can stand out, make your passion potent enough to captivate and enthrall, then you have a chance.
Co-founder Rob Town picks up the story:
Lightning In A Bottle is about championing positivity for musicians. We’re living in an age where there’s an abundance of music released at rapid rates and lots of bands and music makers have aspirations that are in reality staggered few opportunities difficult to come by and harder still, maintain on so many levels. We believe if the internet and digital technology allows our community to record, produce, market and distribute at a self managed capacity, then the flip side is that online media reflects a warped mirage that can cause stress, anxiety and burnout a lot quicker. Lightning In A Bottle has been set up to help support musicians on their journey on a human to human level by people that have walked thousands of miles in their shoes and continue to do so. This is help for bands but everything comes back to the music. It has to.
The art is the heart. Town continues:
This isn’t management, this is about aiding musicians find a path to stand out from and discover a uniqueness with their music whilst avoiding common pitfalls.
We may not have all the answers but Lightning In A Bottle is passionate about seeking them and helping musicians discover a road map that can help them find a more fulfilling, empowering and positive future.